A Brand that is Alive with Content.

SiriusXM wanted to refresh their brand to appeal to a younger, more mobile audience—inside and outside the car.

Since the brand has breadth and depth of content unlike anything else out there, so we created a brand to help listeners new and old dial in to exactly what they want to hear. By borrowing visual language from the classic radio dial, leading with SiriusXM’s unique content and passionate personalities, and speaking with an always-on, in-the-moment voice, we’re transforming a brand from an outdated access point to a culture-shaping platform.

Because with SiriusXM, there’s always something good on.