2022

Saysh Maternity Reutrns Policy Brand Campaign

Saysh Maternity Returns Campaign—
When women become pregnant, their shoe size often increases by half a size — or more. And the change tends to be permanent. That can make for an uncomfortable nine month term. Women have shouldered the cost of that discomfort for too long. Saysh was founded in response to inequality in the world of athletics.

But you don’t have to be a seven-time Olympic champion, like our founder Allyson Felix, to feel the persistent legacy of inequality women deal with today. That’s why, for every Saysh One customer that becomes an expectant mother, Saysh we’ll send you a free, fresh pair of Saysh One sneakers in your new size.

That’s the promise of the Saysh Maternity Returns Policy. It’s a healthy break from the past, to create a more equitable future.

Info
Saysh
Brand Campaign

My Role
Design Lead

Dream Team
Bernise Wong, Head of Brand
Harry Peacham, Head of Brand
Nisha Phongpetra, Associate Design
Camila Falquez, Photography
Herin Choi, Styling

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